On February 13, 2025, we had the pleasure of attending GECOM 2025 at the historic Martinic Palace within Prague Castle. This premier event brings together leaders from e-commerce, marketing, technology, and B2B sectors to explore the latest trends and strategies shaping the future of e-commerce.
We were thrilled to share the main stage with industry leaders such as Google, Notino, Productboard, Heureka, or Shoptet. Our presentation, "Tracking Signals for Effective B2B Sales," focused on the importance of recognizing and acting upon buying signals—a crucial aspect of modern sales strategies. We discussed how leveraging real-time data can identify when potential customers are ready to make a purchase, enabling sales teams to engage more effectively and improve conversion rates.
Standing alongside such notable companies and engaging with an enthusiastic audience was both inspiring and motivating. We're grateful for the opportunity to share our insights and look forward to future editions of GECOM, continuing our journey of innovation and collaboration in the B2B landscape.